VIDEO TASTING AT MILLBROOK VINEYARDS

http://www.youtube.com/watch?v=5035-9uiPhU&feature=plcp&context=C3f5758fUDOEgsToPDskL-V5IWjHjf-MHVJ3mmuUyr
Chef Marcus Guiliano of Aroma Thyme does a tasting at Millbrook Vineyards.
This blog is dedicated to news, events, profiles and reviews of fine food and wine in the Hudson River Valley. We especially feature and spotlight the burgeoning wineries of the Hudson River Region. We accept and will relay information about releases, events, festivals and any toher happening related to food and wine in the Hudson River Valley. Send pertitnent information to hudsonriverwine@yahoo.com

Carlo DeVito is a long time wine lover, and author of books and magazine articles. He is the author of Wineries of the East Coast. He has traveled to wine regions in California, Canada, up and down the east coast, France, Spain and Chile. He was also a publisher at Running Press Book Publishers, where he published books from Wine Spectator, as well as books with Greg Moore (of Moore Bros.), Matt Kramer, Howard Goldberg, and many other wine writers. Mr. DeVito has also been the editor of many successful traditional trade books, including Strange Fruit by David Margolick, On the Shoulders of Giants by Stephen Hawking, and three titles by Malachy McCourt. Other authors include John and Mary Gribbin, Thomas Hoving, Philip Caputo, E. O. Wilson, Arthur M. Schlesinger Jr., John Edgar Wideman, Stanley Crouch, Dan Rather, Dee Brown, Susie Bright, and Eleanor Clift. He lives with his wife, pet publisher Dominique DeVito, their two sons, their two dogs, and their numerous goldfish.














As the recent Pride of New York festival at the Saratoga Springs Art Center, festival goers could been seen sporting stickers featuring the Happy Bitch logo. Some were sporting t-shirts as well. The brand seems to be resonating with women. Certainly, this is not the first wine to use the word "Bitch" on it's label. Still, the rolling out of other products with some savvy marketing behidn it has catapulted the brand forward extremely quickly, and is an example to follow for any small winery.
The brand has used a combination of twitter, facebook, and solid internet buss from blogs and newspapers to build up a following quickly. The winemakers also used several yearly events in the Hudson Valley this past season as promotional opportunities to create brand awareness (like getting folks at one festival to taste several different versions of the wine), and allowing or inviting the public to particpate in the final blend or flavor profile. Several local winemakers questioned the move, but more than anything, it was smart, invented marketing.
Happy Bitch can already be found in numerous wine shops up-and-down the valley, and has quickly created a buzz with a strong female base of devoted customers. The wines can already be found in five counties. They've done all of that in year. It's just the kind of marketing smarts the Hudson Valley and the east coast need. And it's the fun wine consumers want!
Visit Vortex magazine's Winter 2011 issue features five pages of fun and festive cocktails, punches and eggnog all made with Hudson Valley spirits. From distilled spirits, to table wines, and dessert wines, theres all kinds of fun recipes to make your holidays unique and fabulous.







