VIDEO TASTING AT MILLBROOK VINEYARDS

http://www.youtube.com/watch?v=5035-9uiPhU&feature=plcp&context=C3f5758fUDOEgsToPDskL-V5IWjHjf-MHVJ3mmuUyr
Chef Marcus Guiliano of Aroma Thyme does a tasting at Millbrook Vineyards.
This blog is dedicated to news, events, profiles and reviews of fine food and wine in the Hudson River Valley. We especially feature and spotlight the burgeoning wineries of the Hudson River Region. We accept and will relay information about releases, events, festivals and any toher happening related to food and wine in the Hudson River Valley. Send pertitnent information to hudsonriverwine@yahoo.com
Carlo DeVito has traveled around the US, France, Spain, Chile, Canada, and Italy. He has been a publishing executive for more than 20 years. He shepherded the wine book program of Wine Spectator as well as worked with Kevin Zraly, Oz Clarke, Matt Kramer, Tom Stevenson, Evan Dawson, Greg Moore, Howard Goldberg, and many other wine writers. He has also published Salvatore Calabrese, Jim Meehan, Clay Risen, and Paul Knorr. He has also publisher such writers as Stephen Hawking, E. O Wilson, Philip Caputo, Gilbert King, James McPherson, Michael Lewis, David Margolick, Arthur M. Schlesinger Jr., John Edgar Wideman, Stanley Crouch, Dan Rather, Dee Brown, and Eleanor Clift. He is also the founder of Hudson-Chatham Winery, co-founder of the Hudson Berkshire Beverage Trail, and former president of the Hudson Valley Wine Country. His the author of more than 20 books including The New Single Malt Whiskey, Big Whiskey, and the forthcoming The Spirit of Rye. https://carlodevito.wordpress.com/














As the recent Pride of New York festival at the Saratoga Springs Art Center, festival goers could been seen sporting stickers featuring the Happy Bitch logo. Some were sporting t-shirts as well. The brand seems to be resonating with women. Certainly, this is not the first wine to use the word "Bitch" on it's label. Still, the rolling out of other products with some savvy marketing behidn it has catapulted the brand forward extremely quickly, and is an example to follow for any small winery.
The brand has used a combination of twitter, facebook, and solid internet buss from blogs and newspapers to build up a following quickly. The winemakers also used several yearly events in the Hudson Valley this past season as promotional opportunities to create brand awareness (like getting folks at one festival to taste several different versions of the wine), and allowing or inviting the public to particpate in the final blend or flavor profile. Several local winemakers questioned the move, but more than anything, it was smart, invented marketing.
Happy Bitch can already be found in numerous wine shops up-and-down the valley, and has quickly created a buzz with a strong female base of devoted customers. The wines can already be found in five counties. They've done all of that in year. It's just the kind of marketing smarts the Hudson Valley and the east coast need. And it's the fun wine consumers want!
Visit Vortex magazine's Winter 2011 issue features five pages of fun and festive cocktails, punches and eggnog all made with Hudson Valley spirits. From distilled spirits, to table wines, and dessert wines, theres all kinds of fun recipes to make your holidays unique and fabulous.







