Women Wine Producers Launch Happy Bitch Rosé

(Beacon, NY, October 26, 2011) On Thursday, October 20 under the elegant white tent at the Grandview in Poughkeepsie, Keryl Pesce (author of Happy Bitch and co-host of Happy Hour on Mix 97.7FM) and Debbie Gioquindo (Hudson Valley Wine Goddess) launched the very first Happy Bitch wine – a perfectly pink rosé.

One hundred fifty people attended to taste the wine and see it bottled, labeled and revealed for the very first time. They enjoyed the music of the Michael Dell Orchestra and delicious food with excited anticipation until the big reveal. After a few words of gratitude from Pesce and Gioquindo, the guests watched a short video of the creation of the wine. When the bottle was revealed on screen and rolled out “in person” the people applauded and raised their glass to toast to living, to giving, to happiness.

In keeping with their mission to support women in need, a portion of the proceeds from the event supported the Miles of Hope Breast Cancer Foundation, who were also in attendance.

The rosé wine is Hudson Valley produced with aromas of strawberry and melon, lively on the tongue with a fruity finish.

The back label, also revealed for the first time cleverly makes the analogy between wine and women:

At Happy Bitch Wines, we believe happiness is the very purpose of our existence. Believed to be elusive and out of reach, the truth is, the secret to happiness is in your hands right this very moment. All you need to do is choose it and then share it; just like you would a good wine. Each bottle of Happy Bitch, much like an extraordinary woman, is beautifully balanced. She is bold, yet soft. She cares how she looks but knows her true essence is what's inside. She kicks ass if she needs to and warms your heart when she wants to. Most of all she is meant to be enjoyed and celebrated every day.

What does the wine pair with? Not your typical description. As displayed in pink on the back of the bottle: “Pairs well with girlfriends and great memories.”

And to top it off, the two planned a surprise for each bottle. Much like a fortune cookie, around the neck of the bottle is a removable label containing a quote about happiness from Pesce’s book.

“I am overwhelmed at the tremendous response we have seen for our product,” says Debbie Gioquindo. “With over 150 people showing up at our product launch just shows how enthusiastic people are for our wine. I couldn't be more blessed! Happy Bitch is not just a wine, it's a lifestyle - one of friendship, enjoyment of life and happiness.”

“Six months ago, this was an idea in my head,” says Pesce. “It’s amazing what you can accomplish when you are on a mission and surrounded and supported by great people. Debbie is right. It’s not just a wine. We’re delivering a message. We’re all about empowering women, giving back and choosing happiness as a way of life. We’re about taking the hard knocks life sends your way and choosing to come out stronger, smarter and yes, happier.”

The wine is available for purchase beginning November 1 in New York State. Liquor stores, wine shops and restaurants can contact Empire Merchants North to carry. For a growing list of where the wine is available and for more information, visit www.HappyBitchWines.com.