Will Recent and Future Cuts Hamper Hudson Valley and New York State Wine Marketing - U Betcha!
Marketing cuts run deep
By Sarah Bradshaw • Poughkeepsie Journal • January 23, 2009
Quoted from the Poughkeepsie Journal:
In a recent newsletter to members, Wine & Grape Foundation Director Jim Trezise wrote the disappearance of state matching funds would likely collapse the foundation and its role of supporting the New York wine industry.
Trezise said state funds are used to fund the Cornell University grape research program, a dozen wine trails, five regional branding groups, advertising, a wine competition program and more.
Michael Migliore, owner of Whitecliff Vineyard and Winery in Gardiner [and Presient of the Hudson Valley Wine and Grape Growers Association], described the funding cuts as "serious and dire."
Migliore believes the region will lose support for the Cornell Cooperative Extension grape laboratory in Highland.
The purpose of the laboratory is to recommend to wineries the best grapes and pest management practices in order to improve quality of Hudson Valley wines.
Shawangunks affected?
In addition, Migliore estimated the marketing association that promotes the Shawangunk Wine Trail - a group of wineries in Ulster and Orange counties -will have to reduce its advertising by at least 30 percent.
"We're going to spend less money on promotional things, like when we'd go out and pour wine and try to get awareness at events about what Hudson Valley wines are all about," he said.
Read the whol thing at:
http://www.poughkeepsiejournal.com/article/20090123/BUSINESS/901230319
By Sarah Bradshaw • Poughkeepsie Journal • January 23, 2009
Quoted from the Poughkeepsie Journal:
In a recent newsletter to members, Wine & Grape Foundation Director Jim Trezise wrote the disappearance of state matching funds would likely collapse the foundation and its role of supporting the New York wine industry.
Trezise said state funds are used to fund the Cornell University grape research program, a dozen wine trails, five regional branding groups, advertising, a wine competition program and more.
Michael Migliore, owner of Whitecliff Vineyard and Winery in Gardiner [and Presient of the Hudson Valley Wine and Grape Growers Association], described the funding cuts as "serious and dire."
Migliore believes the region will lose support for the Cornell Cooperative Extension grape laboratory in Highland.
The purpose of the laboratory is to recommend to wineries the best grapes and pest management practices in order to improve quality of Hudson Valley wines.
Shawangunks affected?
In addition, Migliore estimated the marketing association that promotes the Shawangunk Wine Trail - a group of wineries in Ulster and Orange counties -will have to reduce its advertising by at least 30 percent.
"We're going to spend less money on promotional things, like when we'd go out and pour wine and try to get awareness at events about what Hudson Valley wines are all about," he said.
Read the whol thing at:
http://www.poughkeepsiejournal.com/article/20090123/BUSINESS/901230319
posted by Carlo De Vito | 3:46 PM
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