Debbie Gioquindo has been on the Hudson Valley wine scene
for a long time. She’s a grade A wine pro with marketing chops, and a palate
that matches. Her ascent in the wine business has been almost straight up!
Originally a blogger, she has been a steward, a judge, and held her own wine
competitions around the state, as well as being a regional brand director, and
now she has her own wine label. Flat out, she knows what she’s doing and she
knows her way around. Her label, with friend Keryl Pesce, is Happy Bitch Wines,
a woman-owned and focused wine brand. The brand was even featured in the New
They released two new wines in June 2013. The new wines, a
Sauvignon Blanc and Pink Chardonnay, are a follow up to the semi-sweet Rose
that launched the wine brand in November of 2011.
The Pink Chardonnay (96% un-oaked Chardonnay and 4% Cabernet
Sauvignon) is refreshing and has nice minerality with flavors of green apple
and a hint of red berry.
Why a Pink Chardonnay?
“We’re all about happy. Creating it, spreading it, and
sharing it.” says co-founder and author of Happy Bitch, Keryl Pesce. “Adding a
splash of Cabernet Sauvignon to the Chardonnay not only creates a great tasting
wine and pretty pink color, it’s just more fun. It definitely makes for a
happier glass of wine!”
The Sauvignon Blanc is crisp and refreshing with topical
notes, soft acidity and a hint of lime. It is nicely balanced without being too
grapefruity or grassy.
Both wines are sourced from Maule Valley, Chile and will be
bottled in the United States.
“Our Facebook fans, Twitter followers and women we meet in
person have been asking us to bring them more wines. We love and appreciate our
“fans”, and we listen to them. We’ve taken their requests and input, held
multiple tasting trials and are so excited to now offer these two new wines.”
says co-founder Debbie Gioquindo, CSW and wine blogger known as the Hudson Valley
How will their target market like the new wines?
“We had a few sample bottles and have given a few people
sneak previews. When the unanimous response was for their faces to light up and
ask us when they could get the wine, we knew we were on the right track.” says
“It’s so fun to be in a position to make your own rules.”
Says Pesce. “Add to that, the fact that we are women, we really know our
market, and we intuitively know what’s going to fly.”
The two wines will be available in New Jersey in June of
2013 and are distributed by Shorepoint Distributing Company in Freehold, New
Jersey. Beginning July of 2013, the two wines are available in New York State
through Empire Merchants North.
The wines will retail between $10.99 - $12.99.
Happy Bitch is a brand that began when Keryl Pesce put her
ex’s affair and subsequent divorce to good use and wrote the book “Happy Bitch”
to help other women overcome challenge and live happier. Living well IS the
After being downsized, wine educator and blogger known as
the Hudson Valley Wine Goddess, Debbie Gioquindo, CSW, responded to Pesce’s
Tweet asking for thoughts on producing a Happy Bitch wine. Seeing an
opportunity to flip off the corporate world and follow her passion for wine, she
teamed up with Keryl.
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