Happy Bitch Wines to Launch at Hudson Valley Wine & Food Festival October 20, 2011

HV Wine & Food Fest along with the Launch Party on October 20th that will benefit Miles of Hope Breast Cancer Foundation.

(Beacon, NY, August 10, 2011) On September 10 and 11, Happy Bitch Wines will be at the Hudson Valley Wine and Food Festival at the Dutchess County Fairgrounds pouring tastes of three different blends of a Frizzante Rose’ and letting fans and festival goers choose the one they like the best. The blend with the most votes will become the first Happy Bitch wine.

“We’re past the information age. We’re in the consumer age.” says Keryl Pesce, author of Happy Bitch. “With the power and reach of social media, we as consumers have more power than ever to not only influence the quality of a product, but to influence what even becomes a product. Why not give people exactly what they want by letting them choose it?”

Social media, in particular, Twitter, led to the creation of the wine. When Pesce tweeted about possibly creating a Happy Bitch wine, Debbie Gioquindo, Hudson Valley Wine Goddess, tweeted back that she should make it a Hudson Valley Wine. No surprise, as Gioquindo’s blog educates readers about wine with a focus on the Hudson Valley region. The two agreed to meet, not realizing that a tweet and a cup of coffee were actually a partnership in the making.

Keryl is in the business of happy. Debbie is in the business of wine and marketing. Put the two together and you’ve got a force to be reckoned with - a perfect “blend” (pun intended) to create a fun wine geared toward women.

The soon-to-be wine producers will deliver more than a great tasting wine. “Happy Bitch Wines is not just about wine, it's about lifestyle.” say the two. “Our image will be one of living life to the fullest starting right now, enjoying every moment, and choosing happiness as a way of life.”

Are the two ready to get down to business? Yes. Is there some risk and work involved? Yes. Are they having fun? Absolutely!

"We want the entire experience from creation to consumption, to focus on and enhance happiness and enjoyment of life. Happiness, much like a good bottle of wine is something you choose and something you share. We’re choosing to have fun with this.”

“People are already searching us out. They’re asking where they can buy our wine before they know what the bottle looks like or what the wine tastes like. I think they sense our passion and excitement.” says Gioquindo. “It doesn’t get much better than that.”

They’re focused and on a mission. The wine is designed for women, to help them celebrate themselves and enjoy life. Every decision the two have made, from taste, color, bottle, type of wine, function and design is with women and happiness in mind.

How do they know what to deliver and how to deliver it? Easy. Not only are they women themselves (and who knows better what women want), but they’re letting the women (and whoever wants to voice their opinion) choose what they create.

"This is a great way to get everyone involved and let them be a part of the process," says Debbie. "Keryl and I go through blending trials to get the base blend, but it's ultimately the consumer that will tell us what to produce. After all, they are the ones we want to make happy."

Frizzante is a wine that will only go through a partial second fermentation to give it a slight effervescent - less than champagne which goes through and entire second fermentation cycle. A little fizz and a whole lot of happy!

After the blend is chosen, Happy Bitch Wines will have a launch party on October 20, 2011, from 6-9 pm at the Grandview in Poughkeepsie. This event is open to the public and Happy Bitch Wines encourages wine writers, press, bloggers and the wine lover to join them in this celebration. In keeping with their mission of supporting women in need, a portion of the proceeds from their launch will benefit the Miles of Hope Breast Cancer Foundation.

For more information and to purchase tickets to the launch, visit www.Facebook.com/HBWines.