Art & Wine Cupcake Challenge from Hudson Valley Wine magazine

Hudson Valley Wine Magazine invites pastry chefs and professional bakers from
the Hudson Valley to participate in an Art & Wine Cupcake Challenge – creating an
original recipe using a Hudson Valley wine as an ingredient.

Up to (9) cupcake bakers will be included in their challenge and will be featured at
the “Hudson Valley Art & Wine – A Grand Celebration” event in the historical and
illustrious setting of Lyndhurst National Historic Site in Westchester on May 20 and
21, 2011.

This premier event will feature select Hudson Valley wines and the major artists
who are presently creating artworks inspired by the local wineries and the area’s
breathtaking beauty.

Your cupcake must include a Hudson Valley wine
as an ingredient, and must be decorated to fit the event’s theme
of Hudson Valley Art & Wine.

(select a wine from the list of wineries at left)
Attendees of the event will vote for their favorite cupcake based on three criteria:
1) originality, 2) taste, and 3) decoration. The cupcake with the highest overall
score will win the challenge.

The winner of the Art & Wine Cupcake Challenge will receive a cash prize
of $250, publicity and press opportunities, and have their recipe featured in the
summer issue of Hudson Valley Wine Magazine!

What’s in it for your business?
By participating at the event and sampling approximately 300 pieces of
your signature cupcake (bite-sized) you will receive:
• Mention and link in our publicity and promotion
• E-blast mention and link (2,500+ subscribers)
• Signage mention and placement at the event
• Two tickets on the day you attend ($150 value)
• Sampling table where you can personally sample your cupcakes to guests
who may not have been introduced to your business yet

Hudson Valley Art &Wine
A G R A N D C E L E B R AT I O N
The Art & Wine Cupcake Challenge
at Lyndhurst, 635 N Broadway, Tarrytown, NY
Friday, May 20, 2011, from 5:00 to 8:00 pm – Opening Night Gala
Saturday, May 21, 2011, from 1:00 to 6:00 pm

Select a wine from one of these local wineries:
Applewood
Benmarl
Brookview Station
Brotherhood
Glorie Farm
Hudson-Chatham
Millbrook
Palaia
Robibero
Stoutridge
Warwick Valley
Whitecliff


GUIDELINES
You must supply a minimum of (300) mini-cupcakes, pre-made upon arrival. A
baker, owner or a representative of your business will need to be present at either
the Friday night event (1 session available: 5–8pm), or for a minimum of 2-1/2
hours on Saturday (2 sessions available: Saturday 1–3:30pm; or Saturday
3:30–6pm). You should plan to spend additional time before and after the event
for set-up and cleanup. You may promote your business with cards and brochures
and a banner at the event.

The fee to participate in this challenge is $50. To be selected, email your contact
information along with a description of the cupcake you plan to make for the
challenge including the wine you will use, and include a photo of what the final
cupcake will look like. Indicate which session you would like to attend.

Entry Deadline: March 30, 2011

Approximately (9) entrants will be selected for the challenge (3 per session). If you are
not selected for the Challenge, your entry fee will be returned. If selected, you will
be asked to sign an agreement consenting to the above, and your session request
will be confirmed.

We welcome your participation and look forward to introducing your
business to our attendees, a savvy audience who loves food, wine,
cultural experiences – and cupcakes!

More information about Hudson Valley Art & Wine – A Grand Celebration at
Lyndhurst can be found at: www.HudsonValleyArtandWine.com or email us with
questions: artandwine@hvwinemag.com